September 2026 Bestsellers
Most loved this month
From bamboo bedtime favourites and personalised baby essentials to Disney Princess dresses, Mickey Singapore styles and race-day family looks — these are the pieces your fellow Elly families chose most in September 2026.
September's #1 Favourite
Bamboo Pillow Set - Sleepy Cats
From $33.90
Sleepy Cats climbed to the top of September's bestseller list. Silky-soft, breathable and easy to hug, this bamboo pillow is a comforting bedtime companion for children and comes vacuum packed in a box for easy gifting.
- Soft, breathable bamboo fabric
- Removable pillow case for washing
- Available in S, M, L and XL sizes
A Beary Good Bedtime
Bamboo Pillow Set - Blue Beary Best
From $33.90
Blue Beary Best followed closely behind Sleepy Cats in September. Made from silky-soft bamboo with elly's gentle bear print, this pillow set is breathable, comfortable to cuddle and an easy gift for little ones.
- Soft, breathable bamboo fabric
- Removable pillow case for washing
- Original Blue Beary Best print by elly
Elsa Still Reigns
Kayla Dress - Lilac Elsa
$68.90
The Kayla Dress in Lilac Elsa stayed firmly among September's favourites. Soft lilac tones, an Elsa print and a twirl-friendly silhouette make it an easy Disney dress for birthdays, outings and little Frozen fans.
- Disney Frozen Elsa design
- Soft lilac colour palette
- Easy, twirl-friendly dress silhouette
Wrapped Up After Bath Time
Hooded Bath Towel - White
$59.90
A practical baby essential became one of September's most-loved gifts. The classic white Hooded Bath Towel keeps little ones warm and cosy after bath time, with free name personalisation to make it their own.
- Soft hooded design for babies and toddlers
- Classic white colour
- Free name personalisation
Hello Minnie, Hello Singapore
Kate Onesie - Pink Hello Minnie
$45.90
Minnie and Singapore made a sweet combination for babies in September. From the Disney | elly Mickey Go Local collection, the Kate Onesie in Pink Hello Minnie brings local icons and Minnie together in an easy one-piece outfit.
- Disney | elly Mickey Go Local design
- Pink Singapore-inspired Minnie print
- Available from 3M to 18M
A Singapore Snapshot
Kids Tee - Mickey Polaroid
$45.90
Mickey Polaroid was September's standout Disney tee. The playful design captures Mickey and friends through a Singapore lens, making it an easy everyday piece for local adventures, holidays and Disney-loving kids.
- Disney Mickey and Friends design
- Singapore-inspired Polaroid artwork
- Sizes from 12M to 14Y
Let It Shimmer
Colette Dress - Shimmer Elsa
$85.90
Shimmer Elsa continued her bestseller streak in September. With a soft jersey bodice, delicate tulle details and an Elsa-inspired pastel blue palette, the Colette Dress is made for birthdays, celebrations and every little girl who loves a good twirl.
- Disney Frozen Elsa-inspired design
- Soft jersey bodice with layered tulle skirt
- Perfect for birthdays and special occasions
A Little Princess Magic
Kayla Dress - Princess Sparkles
$68.90
Princess Sparkles remained a favourite with little Disney fans in September. This soft pink Kayla Dress brings together beloved Disney Princesses in an easy silhouette that works for celebrations, outings and everyday dress-up.
- Disney Princess design
- Soft pink colour palette
- Comfortable dress for parties and everyday wear
Two Baby Essentials in One
Bamboo 2 Piece Set - Dusty Blue (Onesie & Sleepsuit)
$79.90
The Dusty Blue Bamboo 2 Piece Set became a September gifting favourite. It pairs a short-sleeve onesie with a matching sleepsuit in the same ultra-soft, breathable bamboo fabric, giving new parents two useful pieces from day one.
- Matching bamboo onesie and sleepsuit
- Ultra-soft, breathable fabric with gentle stretch
- Available in 3M, 6M and 12M
On Track for Adventure
Adult Mechanic Shirt - Mickey Racing
$94.90
September's On Track for Adventure pick was made for the grown-ups. Inspired by vintage garage uniforms, the Adult Mechanic Shirt combines racing patches, a large Mickey racecar back print and a relaxed cotton shape for family outings and matching moments.
- Five individually designed racing-inspired patches
- Large Mickey racecar placement print on the back
- Breathable 100% cotton
