With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the...

Read about the inspiration behind each print in our CNY2022 collection!

Read about the inspiration behind each print in our CNY2021 collection! This year, we journey around the world to create a set of prints inspired...

Biomecanics is a Spanish brand that designs shoes specifically to focus on ergonomics and adaptation to use. These shoes are lightweight, breathable, thin and flexible...

Presenting our CNY2019 collection - Growing Up with Elly. A complete collection of matching CNY outfits designed by Elly's in-house team for the family.

Presenting our CNY2018 collection - Eat. Play. Love. A complete collection of matching CNY outfits designed by Elly's in-house team for the family. 

We start our series on Shoe Health to give you more information about the brands of shoes we sell in our store. First up -...

We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from...

Update, October 2026: The Elly Store has moved. Our Cluny Court store has closed, and you can now find us at our flagship store at...