{"title":"Nursery Essentials","description":"\u003cp\u003eEverything a newborn nursery needs, made from the softest materials on earth. The Elly Store's nursery essentials collection brings together bamboo pillows, muslin swaddles, jersey and bamboo blankets, and Jellycat soothers - all chosen for breathability, hypoallergenic comfort, and the kind of softness that makes bedtime easier. Made from bamboo, organic cotton, and jersey fabrics gentle on delicate newborn skin. Each piece works beautifully as a standalone new baby gift or as part of a curated gift set — add gift wrapping at checkout.\u003c\/p\u003e","products":[{"product_id":"pillow-set-theme-park","title":"Bamboo Pillow Set - Theme Park","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eEach pillow set contains a pillow with an inner covering and a pillow case that is removable for wash. This bamboo pillow is so soft and comfortable - it'll be your child's favourite bedtime companion. We chose bamboo because it is silky soft and smooth to touch and to hug to sleep. Bamboo material is also antiallergenic, absorbent and highly breathable. The Theme Park print is specially designed by elly.\u003c\/p\u003e\n\u003cp\u003eThe pillow set comes vacuum packed and packaged in a box so it can be gifted easily. \u003c\/p\u003e\n\u003cp\u003eOur XL size pillows now feature a polished, taggie-free design - perfect for use as a bolster or a decorative lounge pillow for your home.\u003c\/p\u003e\n\u003cp\u003eThis is great if you are purchasing it for your friends or family!\u003c\/p\u003e\n\u003cp\u003eNOTE: The colour of the pillow case is closer to an off-white shade. Do allow some weight variation between each pillow.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"M","offer_id":43120388276474,"sku":"7291871001314","price":33.9,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":43120388309242,"sku":"8150648383438","price":43.9,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":44625215291642,"sku":"3488790024471","price":83.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Pillow_Set_-_Theme_Park_2..jpg?v=1761490551"},{"product_id":"pillow-set-maltese-puppy","title":"Bamboo Pillow Set - Maltese Puppy","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eEach pillow set contains a pillow with an inner covering and a pillow case that is removable for wash. This bamboo pillow is so soft and comfortable - it'll be your child's favourite bedtime companion. We chose bamboo because it is silky soft and smooth to touch and to hug to sleep. Bamboo material is also antiallergenic, absorbent and highly breathable. This maltese puppy print is specially designed inhouse because we had a new puppy, Toby, in our household!\u003c\/p\u003e\n\u003cp\u003eThe pillow set comes vacuum packed and packaged in a box so it can be gifted easily. \u003c\/p\u003e\n\u003cp\u003eOur XL size pillows now feature a polished, taggie-free design - perfect for use as a bolster or a decorative lounge pillow for your home.\u003c\/p\u003e\n\u003cp\u003eThis is great if you are purchasing it for your friends or family!\u003c\/p\u003e\n\u003cp\u003eNOTE: The colour of the pillow case is closer to an off-white shade. Do allow some weight variation between each pillow.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"M","offer_id":43122338300154,"sku":"2442353963188","price":33.9,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":43122338332922,"sku":"3319829647956","price":43.9,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":44625215553786,"sku":"3488790024475","price":83.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Pillow_Set_-_Maltese_Puppy_1..jpg?v=1761701252"},{"product_id":"jersey-blanket-blue-balloon-pooh","title":"Jersey Blanket - Blue Balloon Pooh","description":"\u003cp\u003eJersey Blanket - Blue Balloon Pooh will make a great baby gift with its soft jersey cotton. Made from premium cotton jersey, it feels cosy and comfortable, and is just the right size for naptime or tummy time. Add an extra set to bring to school for naptime!\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":43124304183546,"sku":"7692566467767","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/products\/DSC01195.jpg?v=1702829252"},{"product_id":"jersey-blanket-pink-balloon-pooh","title":"Jersey Blanket - Pink Balloon Pooh","description":"\u003cp\u003eJersey Blanket - Pink Balloon Pooh will make a great baby gift with its super soft jersey cotton. Made from premium cotton, it's soft and very comfortable to hug to sleep. Add an extra set to bring to school for naptime!\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":43124687405306,"sku":"9576572998621","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/products\/jersey-blanket-pink-balloon-pooh-1.jpg?v=1702829735"},{"product_id":"pillow-case-theme-park","title":"Bamboo Pillow Case - Theme Park (Pillow not included)","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eIf you already own a bamboo pillow, get a spare pillow case for in-between washes. Pillow case comes with tags at the side. The Theme Park print is specially designed by elly.\u003c\/p\u003e\n\u003cp\u003eWe chose bamboo because it is silky soft and smooth to touch and to hug to sleep. Bamboo material is also antiallergenic, absorbent and highly breathable.\u003c\/p\u003e\n\u003cp\u003eOur pillow case comes in a ziplock pouch. \u003c\/p\u003e\n\u003cp\u003eOur XL size pillow cases now feature a polished, taggie-free design - perfect for use as a bolster or a decorative lounge pillow for your home.\u003c\/p\u003e\n\u003cp\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003eNOTE: The bamboo pillow is not included in this product. You will need to purchase the pillow separately. The colour of the pillow case is closer to an off-white shade.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"S","offer_id":47334563643642,"sku":"5752418930497","price":18.9,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":43129733284090,"sku":"2980825646334","price":19.9,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":43129733316858,"sku":"5368850075674","price":29.9,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":45684192510202,"sku":"1467068039783","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Pillow_Case_-_Theme_Park_1.jpg?v=1761496375"},{"product_id":"pillow-case-maltese-puppy","title":"Bamboo Pillow Case - Maltese Puppy (Pillow not included)","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eIf you already own a bamboo pillow, get a spare pillow case for in-between washes. Pillow case comes with tags at the side. The Maltese Puppy print is specially designed by elly.\u003c\/p\u003e\n\u003cp\u003eWe chose bamboo because it is silky soft and smooth to touch and to hug to sleep. Bamboo material is also antiallergenic, absorbent and highly breathable.\u003c\/p\u003e\n\u003cp\u003eOur pillow case comes in a ziplock pouch. \u003c\/p\u003e\n\u003cp\u003eOur XL size pillow cases now feature a polished, taggie-free design - perfect for use as a bolster or a decorative lounge pillow for your home.\u003c\/p\u003e\n\u003cp\u003eNOTE: The bamboo pillow is not included in this product. You will need to purchase the pillow separately. 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Bamboo material is also antiallergenic, absorbent and highly breathable.\u003c\/p\u003e\n\u003cp\u003eOur pillow case comes in a ziplock pouch. \u003c\/p\u003e\n\u003cp\u003eNOTE: The bamboo pillow is not included in this product. You will need to purchase the pillow separately. The colour of the pillow case is closer to an off-white shade.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"M","offer_id":43130346569978,"sku":"5887156203670","price":19.9,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":43130346602746,"sku":"5691653310262","price":29.9,"currency_code":"SGD","in_stock":false},{"title":"XL","offer_id":44121253576954,"sku":"8721652899492","price":59.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Pillow_Case_-_Dino_1.jpg?v=1761495952"},{"product_id":"organic-cotton-swaddle-breezy-day-pooh","title":"Organic Cotton Swaddle - Breezy Day Pooh","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA Disney x elly swaddle made from the softest organic cotton muslin in a magical Breezy Day Pooh print. This cotton muslin swaddle will help your baby feel secure and sleep more soundly. \u003c\/p\u003e\n\u003cp\u003eYou can also use it as a nursing cover, or sling it over your shoulder to use as a burp cloth, or use it as a stroller cover when your baby's having nap (muslin has open weave which allows for airflow through the cover)!  \u003c\/p\u003e\n\u003cp\u003eEach swaddle comes in a specially designed Disney x elly Winnie the Pooh box which can be easily gifted.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":43167856787706,"sku":"6576820098958","price":29.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/DSC01111.jpg?v=1761984256"},{"product_id":"organic-cotton-swaddle-camping-with-pooh","title":"Organic Cotton Swaddle - Camping with Pooh","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA Disney x elly swaddle made from the softest organic cotton muslin in a magical Camping with Pooh print. This cotton muslin swaddle will help your baby feel secure and sleep more soundly. \u003c\/p\u003e\n\u003cp\u003eYou can also use it as a nursing cover, or sling it over your shoulder to use as a burp cloth, or use it as a stroller cover when your baby's having nap (muslin has open weave which allows for airflow through the cover)!  \u003c\/p\u003e\n\u003cp\u003eEach swaddle comes in a specially designed Disney x elly Winnie the Pooh box which can be easily gifted. \u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":43167868518650,"sku":"9526235317382","price":29.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/products\/DSC01112.jpg?v=1760321767"},{"product_id":"organic-cotton-swaddle-dandelion-pooh","title":"Organic Cotton Swaddle - Dandelion Pooh","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eA Disney x elly swaddle made from the softest organic cotton muslin in a magical Dandelion Pooh print. 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For Elly's 10th year, we decided to bring it back in new styles so you can always grow up with Elly.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":43410838487290,"sku":"8369250420154","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Jersey_Blanket_-_Home_1_fac14ddd-7295-4d4c-a8bd-fbac8a2c8ace.jpg?v=1761977796"},{"product_id":"bamboo-swaddle-rainy-day","title":"Bamboo Muslin Swaddle - Rainy Day","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eOur premium bamboo swaddle in Rainy Day is made from the softest bamboo muslin and adds fun to any nursery. This bamboo swaddle will help your baby feel secure and sleep more soundly.\u003c\/p\u003e\n\u003cp\u003eYou can also use it as a nursing cover, or sling it over your shoulder to use as a burp cloth, or use it as a stroller cover when your baby's having nap (muslin has open weave which allows for airflow through the cover)!\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":44000121258234,"sku":"3434846282899","price":29.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/DSC_5754-small_775dab07-0e61-41df-af62-e2dfc856864c.jpg?v=1761984542"},{"product_id":"pillow-case-floral-bunny","title":"Bamboo Pillow Case - Floral Bunny (Pillow not included)","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eIf you already own a bamboo pillow, get a spare pillow case for in-between washes. Pillow case comes with tags at the side. 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The colour of the pillow case is closer to an off-white shade.\u003c\/p\u003e","brand":"Elly","offers":[{"title":"M","offer_id":44219136966906,"sku":"4087948305400","price":19.9,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":44219136999674,"sku":"3566995489154","price":29.9,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":44219137032442,"sku":"4487795085812","price":59.9,"currency_code":"SGD","in_stock":false},{"title":"XL (No taggies)","offer_id":47350504587514,"sku":"4487795085813","price":59.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Pillow_Case_-_Floral_Bunny_1.jpg?v=1761494211"},{"product_id":"pillow-set-mermaid","title":"Bamboo Pillow Set - Mermaid","description":"\u003ch5\u003e\u003cstrong\u003eWhy we love it\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003eEach pillow set contains a pillow with an inner covering and a pillow case that is removable for wash. This bamboo pillow is so soft and comfortable - it'll be your child's favourite bedtime companion. We chose bamboo because it is silky soft and smooth to touch and to hug to sleep. Bamboo material is also antiallergenic, absorbent and highly breathable. Swim in your sleep with this mermaid print specially designed by elly!\u003c\/p\u003e\n\u003cp\u003eThe pillow set comes vacuum packed and packaged in a box so it can be gifted easily. \u003c\/p\u003e\n\u003cp\u003eThis is great if you are purchasing it for your friends or family!\u003c\/p\u003e\n\u003cp\u003eNOTE: The colour of the pillow case is closer to an off-white shade. 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On the reverse, you'll find milestones to celebrate with your baby, all with a playful Singapore twist. A great baby gift idea!\u003c\/p\u003e\n\u003cp\u003eIn this boxed set:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eToday I arrived home\u003c\/li\u003e\n\u003cli\u003eToday I slept through the night\u003c\/li\u003e\n\u003cli\u003eToday I saw the merlion for the first time\u003c\/li\u003e\n\u003cli\u003eToday I tasted my first durian\u003c\/li\u003e\n\u003cli\u003eToday I rolled over for the first time\u003c\/li\u003e\n\u003cli\u003eToday I ate my first solid food\u003c\/li\u003e\n\u003cli\u003eToday I went to the zoo for the first time\u003c\/li\u003e\n\u003cli\u003eToday I got my first tooth\u003c\/li\u003e\n\u003cli\u003eToday I said my first word\u003c\/li\u003e\n\u003cli\u003eToday I went to the playground\u003c\/li\u003e\n\u003cli\u003eToday I took my first steps\u003c\/li\u003e\n\u003cli\u003eToday is my first birthday\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBox dimensions:15.2 x 11 x 2 cm\u003c\/p\u003e\n\u003cp\u003eEach card is A6, printed on a thick artcard\u003c\/p\u003e","brand":"Elly","offers":[{"title":"Default Title","offer_id":47066800947450,"sku":"2792432967751","price":34.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/DSC_7548.jpg?v=1755049975"}],"url":"https:\/\/www.theellystore.xyz\/collections\/nursery-essentials.oembed?page=2","provider":"The Elly Store","version":"1.0","type":"link"}