{"title":"Discover What's New","description":"","products":[{"product_id":"jellycat-singapore-bartholomew-bear","title":"Bartholomew Bear","description":"\u003cp\u003eBrown, pudgy and irresistibly cuddly, Bartholomew Bear from Jellycat is the perfect bedtime buddy for your child. His scrummy-soft fur and fluffy tufty ears makes him a bedtime bear necessity!\u003c\/p\u003e\n\u003cp\u003eAvailable sizes:\u003cbr\u003eTiny = 16 x 8 x 6 cm\u003cbr\u003eMedium = 26 x 12 x 8 cm\u003cbr\u003eLarge = 36 x 17 x 14 cm\u003cbr\u003eHuge = 42 x 19 x 16 cm\u003cbr\u003eReally Big = 56 x 28 x 22 cm\u003c\/p\u003e\n\u003cp\u003eNot what you're looking for? Shop our \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/new-jellycats\" title=\"new Jellycats\"\u003enewest Jellycats\u003c\/a\u003e and Jellycats that have just come \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/jellycat-restocks\" title=\"Restocked Jellycats\"\u003eback in stock\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety and care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTested to and passes the European Safety Standard for toys: EN71 parts 1, 2 \u0026amp; 3 for all ages.\u003c\/li\u003e\n\u003cli\u003eSuitable from birth. Huge and Large sizes - please do not leave in a cot\/ crib.\u003c\/li\u003e\n\u003cli\u003eHand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine.\u003c\/li\u003e\n\u003cli\u003eCheck all labels upon arrival of purchase.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"Tiny","offer_id":45867509350650,"sku":"670983140521","price":42.9,"currency_code":"SGD","in_stock":false},{"title":"Medium","offer_id":28483300101,"sku":"670983076370","price":52.9,"currency_code":"SGD","in_stock":false},{"title":"Large","offer_id":44911996338426,"sku":"670983076363","price":84.9,"currency_code":"SGD","in_stock":true},{"title":"Huge","offer_id":44911996371194,"sku":"670983083231","price":106.9,"currency_code":"SGD","in_stock":false},{"title":"Really Big","offer_id":44911996403962,"sku":"670983140491","price":261.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/bartho_medium_2e8695c4-0eec-4c57-b25c-a5ac04035003.webp?v=1769053569"},{"product_id":"bossy-sneakers-pumice","title":"Bossy Sneakers - Pumice (Baby)","description":"\u003cp\u003eTip Toey Joey Bossy Sneakers in Pumice are great shoes for everyday wear! This design is one of TTJ's favourite models for babies with taller or chubby feet. Its double velcro makes the best fit for every type of foot because, just like each child, each foot is unique and incomparable!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers a\u003cspan\u003ere safe and free to move and explore their first steps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDouble velcro to make it easy on and off and provide \u003c\/span\u003e\u003cspan\u003enarrow or wide fit\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft breathable cotton so little feet won't sweat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip \u003cspan\u003eFlex \u0026amp; Grip™ \u003c\/span\u003enatural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU21","offer_id":12538828980323,"sku":"7899317336468","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":12538829013091,"sku":"7899317336475","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":28336959422563,"sku":"7899317336482","price":79.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/2026-04-28T164815.588.webp?v=1777366113"},{"product_id":"boaty-loafers-tide-blue","title":"Boaty Loafers - Tide Blue (Baby)","description":"\u003cp\u003eTip Toey Joey Boaty Loafers in Tide Blue are great slip-ons for everyday wear! \u003cspan\u003eIts wide design leaves a wiggle room for the natural movements of shrinking and stretching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers a\u003cspan\u003ere safe and free to move and explore their first steps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eElastic laces that won't untie\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003eButter soft leather lining makes it breathable and super comfy\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip \u003cspan\u003eFlex \u0026amp; Grip™ \u003c\/span\u003enatural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU20","offer_id":42169664569594,"sku":"7899317370578","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"EU21","offer_id":42169664602362,"sku":"7899317370585","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":42169664635130,"sku":"7899317370592","price":79.0,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":42169664667898,"sku":"7899317370608","price":79.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/ttj-boaty-loafers-tide-blue-baby-main.webp?v=1777369661"},{"product_id":"roundy-shoes-cotton-candy-metallic-salmon","title":"Roundy Shoes - Cotton Candy \/ Metallic Salmon (Baby)","description":"\u003cp\u003eRoundy Mary Jane Shoes has a clean design, no bows, and no excess, just lots of charm, and our essential in-built smart features for the natural development of the little foot through the first steps. 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With plenty of room for toes to wiggle, they can grow and get strong the way that nature made them.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers a\u003cspan\u003ere safe and free to move and explore their first steps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable velcro closure that embrace all types of little feet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft breathable cotton so little feet won't sweat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip \u003cspan\u003eFlex \u0026amp; Grip™ \u003c\/span\u003enatural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU20","offer_id":42169794855162,"sku":"7899317284509","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU21","offer_id":42169794887930,"sku":"7899317284516","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":42169794920698,"sku":"7899317280242","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":42169794953466,"sku":"7899317284523","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/ttj-roundy-shoes-cotton-candy-metallic-salmon-baby-main.webp?v=1777363024"},{"product_id":"marie-metallic-salmon","title":"Marie Shoes - Metallic Salmon (Kids)","description":"\u003cp\u003eTip Toey Joey Marie Shoes in Metallic Salmon is the classic Mary Jane for formal occasions! 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Shop our \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/new-jellycats\" title=\"new Jellycats\"\u003enewest Jellycats\u003c\/a\u003e and Jellycats that have just come \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/jellycat-restocks\" title=\"Restocked Jellycats\"\u003eback in stock\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003cbr\u003eBaby = H13 cm\u003cbr\u003eSmall = H18 x W9 cm\u003cbr\u003eMedium = H31 x W12 cm\u003cbr\u003eLarge = H36 cm\u003cbr\u003eBig (Huge) = H51 x W21 cm\u003cbr\u003eReally Big = H67 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety and Care\u003c\/strong\u003e\u003cbr\u003e- Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 and 3, for all ages\u003cbr\u003e- Suitable from birth. Huge and Large sizes - please do not leave in cot\/crib\u003cbr\u003e- Hand wash only; do not tumble dry, dry clean or iron. Not recommended to clean in a washing machine\u003cbr\u003e- Check all labels upon arrival of purchase.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Baby","offer_id":44911271182586,"sku":"670983062595","price":26.9,"currency_code":"SGD","in_stock":false},{"title":"Small","offer_id":44912005447930,"sku":"670983044393","price":38.9,"currency_code":"SGD","in_stock":false},{"title":"Medium","offer_id":44912005480698,"sku":"670983038569","price":52.9,"currency_code":"SGD","in_stock":false},{"title":"Large","offer_id":44912005513466,"sku":"670983045567","price":84.9,"currency_code":"SGD","in_stock":true},{"title":"Huge","offer_id":44912005546234,"sku":"670983048766","price":149.9,"currency_code":"SGD","in_stock":false},{"title":"Really Big","offer_id":44912005579002,"sku":"670983092486","price":233.9,"currency_code":"SGD","in_stock":false},{"title":"Really Really Big","offer_id":44912005611770,"sku":"670983104271","price":529.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/products\/bashful-beige-bunny.jpg?v=1757658641"},{"product_id":"jefferson-papaya-orange","title":"Jefferson Child Papaya Orange \/ Shell White","description":"\u003cp\u003eIt's the leader of lite-ness and our original EVA all-star, the uncompromisable Jefferson by Native. 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Pair them with a dress and your little girl will look like an elegant princess straight out of a Disney movie!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers a\u003cspan\u003ere safe and free to move and explore their first steps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable velcro closure that embrace all types of little feet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft breathable cotton so little feet won't sweat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip \u003cspan\u003eFlex \u0026amp; Grip™ \u003c\/span\u003enatural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU20","offer_id":44911490531578,"sku":"7899317302227","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU21","offer_id":44911490564346,"sku":"7899317302234","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":44911490597114,"sku":"7899317302241","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":44911490629882,"sku":"7899317302258","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/dolly-mary-janes-metallic-salmon-baby-main.webp?v=1777355730"},{"product_id":"dobby-cotton-candy-tapioca","title":"Dobby - Cotton Candy \/ Tapioca (Baby)","description":"\u003cp\u003eTip Toey Joey Dobby in Cotton Candy \/ Tapioca are the perfect soft, cuddly booties to keep warm in. To keep the little feet warm on cool days, Dobby booties have cosy and soft plush on the inside. The super soft fabric lining maintains the ideal internal temperature and lets the little feet breathe naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFreetoGrow™ wide toe box allows toes to spread and grow freely as if they were barefoot, promoting a natural and healthy development of the foot\u003c\/li\u003e\n\u003cli\u003eBarefoot concept, ThintoFeel™ minimalist soles, with no heels, to promote sensory inputs from the lumps and bumps of the ground\u003c\/li\u003e\n\u003cli\u003eEasy to put on, the original Stretch\u0026amp;Stay™ elastic heels gently hold the shoe in place so first walkers a\u003cspan\u003ere safe and free to move and explore their first steps\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eZipper closure and velcro on the side to make it easy on and off\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eREACH compliant extra soft leather\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft breathable cotton so little feet won't sweat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eBiodegradable and antibacterial leather-lined insole\u003c\/li\u003e\n\u003cli\u003eFlexible and non-slip \u003cspan\u003eFlex \u0026amp; Grip™ \u003c\/span\u003enatural rubber sole\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tip Toey Joey","offers":[{"title":"EU20","offer_id":46907497119994,"sku":"7899317363679","price":89.0,"currency_code":"SGD","in_stock":true},{"title":"EU21","offer_id":46206425923834,"sku":"7899317363686","price":89.0,"currency_code":"SGD","in_stock":true},{"title":"EU22","offer_id":46206425956602,"sku":"7899317359177","price":89.0,"currency_code":"SGD","in_stock":true},{"title":"EU23","offer_id":46206425989370,"sku":"7899317363693","price":89.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/ttj-winter-boots-candy-dream-white-baby-main.webp?v=1777373771"},{"product_id":"jefferson-future-purple-bling-shell-white","title":"Jefferson Child Future Purple Bio-Bling™ \/ Shell White","description":"\u003cp\u003eNative Jefferson Kids Shoes in Future Purple Bio-Bling™ \/ Shell White are the best lightweight slip-ons for kids to wear, whether for school or playtime. The bling will bring some sparkle to your everyday wear!\u003c\/p\u003e\n\u003cp\u003eLike any reigning ruler of the ring, the Jefferson encompasses all of the fine features that you'd expect from a Native shoe. It's shock absorbent, odour resistant, hand-washable, and comes in an infinite assortment of colors and treatments.\u003c\/p\u003e\n\u003cp\u003eNative Shoes are REACH, CPSIA, and Prop 65 compliant. They are also BPA and phthalate free, and do not contain hazardous materials such as formaldehyde or formamide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight\u003c\/li\u003e\n\u003cli\u003eShock absorbent\u003c\/li\u003e\n\u003cli\u003eOdour resistant\u003c\/li\u003e\n\u003cli\u003eHand-washable\u003c\/li\u003e\n\u003cli\u003eREACH, CPSIA, and Prop 65 compliant\u003c\/li\u003e\n\u003cli\u003eBPA, phthalate, formaldehyde and formamide free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Native","offers":[{"title":"6","offer_id":47024954245370,"sku":"4894401962816","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"7","offer_id":47024954278138,"sku":"4894401962823","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"8","offer_id":47024951230714,"sku":"4894401962830","price":89.9,"currency_code":"SGD","in_stock":false},{"title":"9","offer_id":47024951263482,"sku":"4894401962847","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"10","offer_id":47024951296250,"sku":"4894401962854","price":89.9,"currency_code":"SGD","in_stock":false},{"title":"11","offer_id":47024951329018,"sku":"4894401962526","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"12","offer_id":47024951361786,"sku":"4894401962533","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"13","offer_id":47024951394554,"sku":"4894401962540","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"1 (Youth)","offer_id":48628644643066,"sku":"4894401962557","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"2 (Youth)","offer_id":48628644675834,"sku":"4894401962564","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"3 (Youth)","offer_id":48628644708602,"sku":"4894401962571","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"4 (Youth)","offer_id":48628644741370,"sku":"4894401962588","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"5 (Youth)","offer_id":48628644774138,"sku":"4894401962595","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"6 (Youth)","offer_id":48628644806906,"sku":"4894401962601","price":89.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/1_2_1.webp?v=1776080943"},{"product_id":"jefferson-barely-pink-bling","title":"Jefferson Child Barely Pink Bio-Bling™ \/ Shell White","description":"\u003cp\u003eNative Jefferson Kids Shoes in Barely Pink Bio-Bling™ \/ Shell White are the best lightweight slip-ons for kids to wear, whether for school or playtime. The bling will bring some sparkle to your everyday wear!\u003c\/p\u003e\n\u003cp\u003eLike any reigning ruler of the ring, the Jefferson encompasses all of the fine features that you'd expect from a Native shoe. It's shock absorbent, odour resistant, hand-washable, and comes in an infinite assortment of colors and treatments.\u003c\/p\u003e\n\u003cp\u003eNative Shoes are REACH, CPSIA, and Prop 65 compliant. They are also BPA and phthalate free, and do not contain hazardous materials such as formaldehyde or formamide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight\u003c\/li\u003e\n\u003cli\u003eShock absorbent\u003c\/li\u003e\n\u003cli\u003eOdour resistant\u003c\/li\u003e\n\u003cli\u003eHand-washable\u003c\/li\u003e\n\u003cli\u003eREACH, CPSIA, and Prop 65 compliant\u003c\/li\u003e\n\u003cli\u003eBPA, phthalate, formaldehyde and formamide free\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Native","offers":[{"title":"6","offer_id":47696885317882,"sku":"4894401962885","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"7","offer_id":47696885350650,"sku":"4894401962892","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"8","offer_id":47024956670202,"sku":"4894401962908","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"9","offer_id":47024956702970,"sku":"4894401962915","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"10","offer_id":47024956735738,"sku":"4894401962922","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"11","offer_id":47024956768506,"sku":"4894401962618","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"12","offer_id":47024956801274,"sku":"4894401962625","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"13","offer_id":47024956834042,"sku":"4894401962632","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"1 (Youth)","offer_id":47024956866810,"sku":"4894401962649","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"2 (Youth)","offer_id":47024956899578,"sku":"4894401962656","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"3 (Youth)","offer_id":47024956932346,"sku":"4894401962663","price":89.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/1_1_1.webp?v=1776080896"},{"product_id":"blossom-silver-bunny-blossom","title":"Blossom Silver Bunny 'Bloom'","description":"\u003cp\u003eBlossom Silver Bunny loves to go for a midnight stroll among the flowerbeds. It has soft cotton floral ears and feet, printed with an original Jellycat design of pink and white flowers scattered among a midnight blue backdrop. The perfect nighttime companion for all ages.\u003c\/p\u003e\n\u003cp\u003eNot what you're looking for? Shop our \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/new-jellycats\" title=\"new Jellycats\"\u003enewest Jellycats\u003c\/a\u003e and Jellycats that have just come \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/jellycat-restocks\" title=\"Restocked Jellycats\"\u003eback in stock\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions:\n\u003cul\u003e\n\u003cli\u003eSmall = 18 x 9 x 5 cm\u003c\/li\u003e\n\u003cli\u003eMedium = 31 x 12 x 9 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eSitting Height:\n\u003cul\u003e\n\u003cli\u003eSmall = 15 cm\u003c\/li\u003e\n\u003cli\u003eMedium = 23 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eMain Materials: Polyester, Cotton\u003c\/li\u003e\n\u003cli\u003eInner Filling: Polyester Fibres, PE Beans\u003c\/li\u003e\n\u003cli\u003eHard Eye\u003c\/li\u003e\n\u003cli\u003eSKU: Small = BPS6BJ; Medium = BPM3BJ\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety and care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCare Instructions: 30 degree Celsius wash only; do not tumble dry, dry clean or iron. Check all labels upon arrival of purchase.\u003c\/li\u003e\n\u003cli\u003eSafety Recommendations: Suitable from birth\u003c\/li\u003e\n\u003cli\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*This Jellycat can only be shipped in Singapore.\u003c\/p\u003e","brand":"Jellycat","offers":[{"title":"Small","offer_id":47154351177978,"sku":"670983159851","price":42.9,"currency_code":"SGD","in_stock":true},{"title":"Medium","offer_id":47268085596410,"sku":"670983159844","price":59.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/ProductImageResize11_square_-2025-02-26T153421.697.jpg?v=1747249604"},{"product_id":"amuseables-bunny-egg","title":"Amuseables Bunny Egg","description":"\u003cp\u003eAmuseables Bunny Egg is all dressed up for the Easter hunt! Soft and sweet in cream and yellow fur, this boiled egg bunny has long cream ears with beige insides, and embroidered whiskers and nose. This perfect pal has fine cord legs to run around to find Easter eggs.\u003c\/p\u003e\n\u003cp\u003eNot what you're looking for? Shop our \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/new-jellycats\" title=\"new Jellycats\"\u003enewest Jellycats\u003c\/a\u003e and Jellycats that have just come \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/jellycat-restocks\" title=\"Restocked Jellycats\"\u003eback in stock\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 14 x 9 x 4 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSitting Height: 11 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMain Materials: Polyester\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInner Filling: Polyester Fibres, PE Beans\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHard Eye\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSKU: A6BEBN\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety and Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCare Instructions: 30 degree Celsius wash only; do not tumble dry, dry clean or iron. Check all labels upon arrival of purchase.\u003c\/li\u003e\n\u003cli\u003eSafety Recommendations: Suitable from birth\u003c\/li\u003e\n\u003cli\u003eTested to and complies with EN71, ASTM, and ISO 8124\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jellycat","offers":[{"title":"One size","offer_id":47267987980538,"sku":"670983159608","price":42.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/amuseables-bunny-egg-4.jpg?v=1747230309"},{"product_id":"smudge-bear","title":"Smudge Bear","description":"\u003cp\u003eSmudge Bear is ready to snooze. It's no surprise that this teddy bear gives a great hug, with silky soft fluff in shades of honey,and podgy trumpet paws. This peaceful cub is ready to snuggle up.\u003c\/p\u003e\n\u003cp\u003eNot what you're looking for? Shop our \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/new-jellycats\" title=\"new Jellycats\"\u003enewest Jellycats\u003c\/a\u003e and Jellycats that have just come \u003ca href=\"https:\/\/www.theellystore.xyz\/collections\/jellycat-restocks\" title=\"Restocked Jellycats\"\u003eback in stock\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: Tiny = 5 x 6 x 13 cm, Medium = 13 x 11 x 24 cm\u003c\/li\u003e\n\u003cli\u003eSitting Height: Tiny = 5 cm, Medium = 13 cm\u003c\/li\u003e\n\u003cli\u003eMain Materials: Polyester\u003c\/li\u003e\n\u003cli\u003eInner Filling: Polyester Fibres, PE Beans\u003c\/li\u003e\n\u003cli\u003eHard Eye\u003c\/li\u003e\n\u003cli\u003eSKU: SMG6B, SMG2B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSafety and Care:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCare Instructions: 30 degree Celsius wash only; do not tumble dry, dry clean or iron. 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Each piece is thoughtfully designed for everyday comfort while capturing the sweetness of babyhood, from first cuddles to first milestones.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003eSize Chart\u003c\/h4\u003e\n\u003ctable style=\"width: 100.087%; height: 97.969px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 15.3921%; height: 19.5938px;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 38.5562%; height: 19.5938px;\"\u003e\u003cstrong\u003eChest (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 42.1523%; height: 19.5938px;\"\u003e\u003cstrong\u003eLength (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 15.3921%; height: 19.5938px;\"\u003e\u003cstrong\u003e3M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 38.5562%; height: 19.5938px;\"\u003e22\u003c\/td\u003e\n\u003ctd style=\"width: 42.1523%; 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Simply layer over your baby's favourite pyjamas for fuss-free naps and smoother nights.\u003c\/p\u003e\n\u003ch4\u003eWhy Mums love the elly Sleeping Bag\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo loose blankets needed:\u003c\/strong\u003e safer sleep for peace of mind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless cut\u003c\/strong\u003e prevents overheating in Singapore's 30°C heat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps baby sleep longer\u003c\/strong\u003e by keeping temperature consistent through the night\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra length design\u003c\/strong\u003e so baby grows into it, no sizing up too quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom-up zipper with guard\u003c\/strong\u003e protects delicate chin and neck skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick nappy changes:\u003c\/strong\u003e unzip from the bottom without removing the bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSize Guide\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest\u003c\/th\u003e\n\u003cth\u003eLength\u003c\/th\u003e\n\u003cth\u003eTOG\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e3M – 6M\u003c\/td\u003e\n\u003ctd\u003e33 cm\u003c\/td\u003e\n\u003ctd\u003e67 cm\u003c\/td\u003e\n\u003ctd\u003e0.5 \/ 1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6M – 12M\u003c\/td\u003e\n\u003ctd\u003e37 cm\u003c\/td\u003e\n\u003ctd\u003e77 cm\u003c\/td\u003e\n\u003ctd\u003e0.5 \/ 1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003eMeasurements taken laid flat. Subjected to 0.5\" allowance.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch4\u003eWhich TOG should I choose?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.5 TOG\u003c\/strong\u003e - fan-only or lightly air-conditioned rooms (23-26°C). Pair with a short-sleeve onesie or light sleepsuit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1.0 TOG\u003c\/strong\u003e - well air-conditioned rooms (21-23°C). Pair with a long-sleeve sleepsuit for added warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003eNot sure? Feel the back of baby's neck during sleep - warm but not sweaty means they're just right.\u003c\/small\u003e\u003c\/p\u003e","brand":"Elly","offers":[{"title":"3-6M","offer_id":47806385357050,"sku":"2490138355801","price":55.9,"currency_code":"SGD","in_stock":true},{"title":"6-12M","offer_id":47806385389818,"sku":"2490138355840","price":55.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Sleepsuit-BluePlaytimePooh_2_f2ae50e4-db3a-489d-90ad-697004d1a93b.png?v=1774836197"},{"product_id":"sleeping-bag-white-harvest-pooh-3-to-6m","title":"Sleeping Bag - White Harvest Pooh (0.5 TOG)","description":"\u003ch4\u003eOnce your baby begins to roll, it’s time to transition from swaddling to the Elly Sleeping Bag, your next sleep essential.\u003c\/h4\u003e\n\u003cp\u003eMeet the Disney | Elly Classic Pooh Baby Sleeping Bag in White Harvest Pooh, a wearable blanket designed for safer, longer, and more comfortable sleep. Thoughtfully created with extra length so your little one can grow into it, a soft neckline with a protective zipper guard, and a bottom-up zipper for easy midnight changes (even when you're half asleep).\u003c\/p\u003e\n\u003cp\u003eDressed in our gentle Harvest Pooh prints, this piece captures Pooh in a timeless design that feels just as special for gifting as it does for everyday use.\u003c\/p\u003e\n\u003cp\u003eSimply layer over your baby’s favourite sleepsuit or pyjamas for cozy naps and calmer nights.\u003c\/p\u003e\n\u003cp\u003eMore than just sleepwear - it’s a keepsake piece parents will reach for, night after night.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e✨ Why Mums Love the Elly Sleeping Bag\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo loose blankets needed\u003c\/strong\u003e – safer sleep for peace of mind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps baby sleep longer\u003c\/strong\u003e by keeping temperature consistent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra length design\u003c\/strong\u003e so baby can grow comfortably\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless cut\u003c\/strong\u003e prevents overheating in Singapore weather\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom-up zipper\u003c\/strong\u003e for quick, fuss-free diaper changes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft velboa-touch feel\u003c\/strong\u003e for a cozy, comforting sleep experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ctable style=\"width: 73.7207%; height: 111px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 28.0488%; height: 19.5938px;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 34.9593%; height: 19.5938px;\"\u003e\u003cstrong\u003eChest\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 35.3659%; height: 19.5938px;\"\u003e\u003cstrong\u003eLength\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 28.0488%; height: 19.5938px;\"\u003e\u003cstrong\u003e3M-6M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 34.9593%; height: 19.5938px;\"\u003e33cm\u003c\/td\u003e\n\u003ctd style=\"width: 35.3659%; height: 19.5938px;\"\u003e67cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 28.0488%; height: 19.5938px;\"\u003e\u003cstrong\u003e6M-12M\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 34.9593%; height: 19.5938px;\"\u003e37cm\u003c\/td\u003e\n\u003ctd style=\"width: 35.3659%; height: 19.5938px;\"\u003e77cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"display: none;\"\u003eClassic Pooh baby sleeping bag Singapore, pink baby sleep sack Pooh, Disney baby girl sleep bag, Winnie the Pooh baby gift Singapore, baby sleeping bag Singapore cotton, wearable blanket baby Singapore, premium newborn gift Singapore\u003c\/div\u003e","brand":"Elly","offers":[{"title":"3-6M","offer_id":47806385422586,"sku":"2490138355810","price":55.9,"currency_code":"SGD","in_stock":true},{"title":"6-12M","offer_id":47806385455354,"sku":"2490138355850","price":55.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Sleepsuit-BluePlaytimePooh_2_f4c97f64-c999-4e1d-ab65-a89333c4dbbf.png?v=1774835971"},{"product_id":"sleeping-bag-blue-trains-pooh-3-to-6m","title":"Sleeping Bag - Blue Trains Pooh (0.5 TOG)","description":"\u003ch4\u003eThe sleep solution every tired parent wishes they found sooner.\u003c\/h4\u003e\n\u003cp\u003eMeet the Disney | elly Classic Pooh Baby Sleeping Bag in Blue Trains Pooh - a wearable blanket designed to help your baby sleep safer, longer, and more comfortably in Singapore's warm and humid climate.\u003c\/p\u003e\n\u003cp\u003eFeaturing the gentle charm of Classic Pooh in a baby blue palette, this sleeping bag is as beautiful as it is practical. After the swaddle stage, this is your next essential. Simply layer over your baby's favourite pyjamas for fuss-free naps and smoother nights.\u003c\/p\u003e\n\u003ch4\u003eWhy Mums love the elly Sleeping Bag\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo loose blankets needed:\u003c\/strong\u003e safer sleep for peace of mind\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeveless cut\u003c\/strong\u003e prevents overheating in Singapore's 30°C heat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps baby sleep longer\u003c\/strong\u003e by keeping temperature consistent through the night\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra length design\u003c\/strong\u003e so baby grows into it, no sizing up too quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom-up zipper with guard\u003c\/strong\u003e protects delicate chin and neck skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick nappy changes:\u003c\/strong\u003e unzip from the bottom without removing the bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSize Guide\u003c\/h4\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eChest\u003c\/th\u003e\n\u003cth\u003eLength\u003c\/th\u003e\n\u003cth\u003eTOG\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e3M – 6M\u003c\/td\u003e\n\u003ctd\u003e33 cm\u003c\/td\u003e\n\u003ctd\u003e67 cm\u003c\/td\u003e\n\u003ctd\u003e0.5 \/ 1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6M – 12M\u003c\/td\u003e\n\u003ctd\u003e37 cm\u003c\/td\u003e\n\u003ctd\u003e77 cm\u003c\/td\u003e\n\u003ctd\u003e0.5 \/ 1.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003csmall\u003eMeasurements taken laid flat. Subjected to 0.5\" allowance.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch4\u003eWhich TOG should I choose?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.5 TOG\u003c\/strong\u003e - fan-only or lightly air-conditioned rooms (23-26°C). Pair with a short-sleeve onesie or light sleepsuit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1.0 TOG\u003c\/strong\u003e - well air-conditioned rooms (21-23°C). Pair with a long-sleeve sleepsuit for added warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003eNot sure? Feel the back of baby's neck during sleep - warm but not sweaty means they're just right.\u003c\/small\u003e\u003c\/p\u003e","brand":"Elly","offers":[{"title":"3-6M","offer_id":47806385488122,"sku":"2490138355820","price":55.9,"currency_code":"SGD","in_stock":true},{"title":"6-12M","offer_id":47806385520890,"sku":"2490138355860","price":55.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1705\/4833\/files\/Sleepsuit-BluePlaytimePooh_4dcc3fb3-e1cf-4b3b-a076-a95c02145255.png?v=1774836379"}],"url":"https:\/\/www.theellystore.xyz\/collections\/new.oembed?page=2","provider":"The Elly Store","version":"1.0","type":"link"}